Case Study: How Chase Center Connected Fan Engagement and Drove New Experiences with HPE's Aruba Tech Stack

In today's sports and entertainment landscape, fan engagement is paramount. Venues are no longer just places to watch a game or a concert; they are immersive experiences where connectivity and interaction play crucial roles. Chase Center, home to the Golden State Warriors, has set a new standard for fan engagement by leveraging HPE's Aruba Tech Stack. This case study explores how Chase Center has revolutionized fan experiences and driven new levels of engagement using cutting-edge technology.

Background on Chase Center

Chase Center, located in San Francisco, is a state-of-the-art sports and entertainment venue that hosts a variety of events, from NBA games to concerts and more. Despite its modern amenities, Chase Center faced significant challenges in providing seamless connectivity and engaging fan experiences. The need for reliable, high-speed internet and personalized interactions became increasingly apparent.

Introduction to HPE's Aruba Tech Stack

HPE's Aruba Tech Stack is a comprehensive suite of networking solutions designed to enhance connectivity and data-driven insights. Key components include Aruba Wi-Fi, Aruba Beacons, and Aruba Analytics. These technologies work together to provide robust, secure, and high-performance networking capabilities, making them ideal for large venues like Chase Center.

• Aruba Wi-Fi: Delivers high-speed, reliable wireless connectivity.
• Aruba Beacons: Enable location-based services and personalized interactions.
• Aruba Analytics: Provide valuable insights into user behavior and network performance.

Implementation at Chase Center

The deployment of Aruba Tech Stack at Chase Center was a meticulously planned and executed process. The goal was to create a connected environment that would enhance fan experiences and operational efficiency. Key technologies implemented included Wi-Fi 6 for superior connectivity, location-based services for personalized interactions, and advanced analytics for data-driven decision-making.

Planning and Deployment

The planning phase involved a thorough assessment of Chase Center's existing infrastructure and identifying areas that required enhancement. HPE's team worked closely with Chase Center's IT staff to design a network architecture that would support high-density environments and deliver exceptional performance.

During the deployment phase, Aruba Wi-Fi 6 access points were strategically placed throughout the venue to ensure comprehensive coverage and high-speed connectivity. The installation process was carefully coordinated to minimize disruptions to the venue's operations.

Key Technologies Used

Several specific technologies and solutions from Aruba were implemented at Chase Center:

• Wi-Fi 6 Access Points: These access points provide faster speeds, greater capacity, and improved performance in high-density environments.
• Aruba Beacons: Deployed throughout the venue, these beacons enable location-based services, allowing for personalized interactions and wayfinding assistance.
• Aruba Analytics: Advanced analytics tools were integrated to provide real-time insights into network performance and user behavior, enabling data-driven decision-making.
• Aruba ClearPass: This security solution ensures that only authorized devices and users can access the network, enhancing overall security.

Impact on Fan Engagement

The implementation of Aruba Tech Stack has had a profound impact on fan engagement at Chase Center:

• Enhanced Connectivity: Fans now enjoy seamless, high-speed internet access throughout the venue, allowing them to share their experiences in real-time.
• Personalized Experiences: Location-based services enable personalized interactions, such as targeted promotions and wayfinding assistance.
• Interactive Features: New interactive features, such as mobile apps and in-seat ordering, have been introduced, enhancing the overall fan experience.

Enhanced Connectivity

With the deployment of Wi-Fi 6 access points, fans at Chase Center experience reliable, high-speed internet connectivity. This allows them to share their experiences on social media, stream live content, and access real-time information about the event. The improved connectivity also supports the use of mobile apps that provide fans with interactive features and services.

Personalized Experiences

Aruba Beacons enable location-based services that enhance fan engagement by providing personalized interactions. Fans receive targeted promotions based on their location within the venue, and wayfinding assistance helps them navigate the facility with ease. These personalized experiences create a more enjoyable and engaging environment for fans.

Interactive Features

The integration of Aruba's technology has enabled the introduction of new interactive features at Chase Center. Mobile apps allow fans to order food and beverages from their seats, access exclusive content, and participate in interactive games and contests. These features enhance the overall fan experience and keep fans engaged throughout the event.

Business Outcomes

The benefits of Aruba Tech Stack extend beyond fan engagement:

• Increased Engagement: Enhanced connectivity and personalized experiences have led to higher levels of fan engagement and satisfaction.
• Revenue Growth: New revenue streams have been generated through targeted promotions and interactive features.
• Operational Efficiency: Improved network performance and data insights have streamlined operations, reducing costs and enhancing efficiency.

Increased Engagement

The enhanced connectivity and personalized experiences provided by Aruba Tech Stack have led to increased fan engagement at Chase Center. Fans are more satisfied with their experiences, which has resulted in higher attendance and greater loyalty. The ability to interact with fans in real-time and provide personalized services has created a more engaging and enjoyable environment.

Revenue Growth

The introduction of targeted promotions and interactive features has opened up new revenue streams for Chase Center. Fans are more likely to make purchases when they receive personalized offers and can order food and beverages from their seats. The increased engagement and satisfaction also lead to higher spending on merchandise and concessions.

Operational Efficiency

Aruba's advanced analytics tools provide real-time insights into network performance and user behavior, enabling Chase Center to make data-driven decisions. This has improved operational efficiency by identifying areas for improvement and optimizing resource allocation. The enhanced security provided by Aruba ClearPass ensures that the network remains secure and reliable.

Future Plans and Developments

Chase Center continues to explore new ways to enhance fan engagement through technology. Ongoing improvements and future plans include expanding the use of AI and machine learning for even more personalized experiences and further integrating the edge-to-cloud continuum to optimize data processing and storage.

This case study serves as a model for other venues looking to improve fan engagement through technology. By leveraging HPE's Aruba Tech Stack, Chase Center has set a new benchmark for connected, immersive fan experiences.

Conclusion

Chase Center's successful implementation of HPE's Aruba Tech Stack underscores the transformative power of technology in enhancing fan engagement and driving new experiences. As the sports and entertainment industry continues to evolve, the integration of advanced networking solutions will play a crucial role in shaping the future of fan experiences.

To learn more about HPE's Aruba Tech Stack and how it can benefit your venue, visit HPE's official documentation.